The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing by Emanuel Rosen

Author:Emanuel Rosen [Rosen, Emanuel]
Language: eng
Format: mobi
Publisher: The Crown Publishing Group
Published: 2009-02-16T14:00:00+00:00

When you're trying to build buzz, it's important to push the envelope and think outside the box. And when you look for original ideas and new ways to reach people, you can't police your thoughts—you need to brainstorm and let your mind explore all possibilities. But after the brainstorming, you have to change your attitude dramatically. This is best done the morning after, over some strong coffee, in the bright light of day. Think again about your wild new ideas. Ask other people what they think. Ask your customers. Ask people in the community: Are we crossing the line?

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